Shopping LBD at www.theethnicroute.com with Akriti Rana

A perfect wardrobe is a blend of Indian as well as western clothing option selected to match the current style scenarios. Focusing on either one and neglecting the other one is gross injustice that we can’t let you live with. With the same consideration, we at www.theethnicroute.com came up with a separate collection showcasing a vivid range of western wear options like tops, dresses, gowns, kurtis and bottoms that are designed to keep up with everyday styles.

Celebrated Fashion and Style Blogger Akriti Rana from La Chica Loca fame adorned one of these pieces in a look that she styled called ‘Little Black Dress.’  

‘Little Black Dress’ just the wardrobe essential without which your closet stands incomplete.

Off-Shoulder Little Black Dress from Theethnicroute.com fits her in such stunning manner and brings out her slender frame.

This Black Dress paired with Golden Accessories and Footwear reeks of luxury, style and everything nice!

A velvet dress is a must have for any fashion-conscious closet of today!

Style Notes to Take From Amazon India Couture Week 2015

 Look left and right, all you see are crazy fashion fanatics going gaga over the new collections showcased at Amazon India Couture Week 2015. For all kinds of designs, fabrics, silhouettes up on the ramp might appear to some like a frenzied affair; we spell down the season trends for Indian Ethnic Wear clothing the way they have been brought out at Amazon India Couture Week 2015. Take notes!


Colour Schemes

Marsala, Ruby Red, Bold Browns, Turquoise, Golds and Lilacs have become the essential colour tones for the season with most designers following the creed. Designer Manish Malhotra and Sabyasachi served as the premiers in bringing about this regal colour revolution on the ramp have showcased collections like ‘The Empress Story’ and ‘Barter’ respectively to make hearts flutter.



A-line Silhouette

Seasons come and go, however the A-line silhouette is on the ramp for a long haul. Heavily clothed empire cut dresses in A-line silhouette glazed the ramps for Amazon backed India Couture Week 2015. All mostly long sleeved suitable for the fall winters that await us! Gaurav Gupta, Manish Malhotra and Monica Jaisingh have all followed the trend in their respective collections.

Cape + Cape Sleeves

If there is anything that has captivated distinct glances at the Amazon sponsored Indian Couture Week 2015; it definitely is the trend of ‘capes’ that has been making rounds in the fashion circles of the nation. Suits, Dresses and even western wear have embraced the exquisite style influx that capes and cape sleeves have brought along for the season. Trends like this give a distinct twist to Indian Bridal Wear clothing as well.


Lace-work Heavy Embroidery in Dull Gold and Silver

Done with the traditional hand work embroidery, stone work, thread work and sequin; designers now have turned focus on Lace Work embroidery mostly in dull hues of Gold and Silver which looks ravishing on dark bases like Marsahla, Brown , Black and Blue. Aishwarya Rai looks stunning in this Manish Malhotra Marsala Gown Dress with a subtle Off-White Gold Shimmer Sequin Jackets here!


Sheer Over Jackets

Another note point while looking at Indian Ethnic Wear designs through the Indian Couture Week 2015 was the massive adoption of sheer jackets both long and short that were paired with cholis, blouses and even formed a part of designer western wear clothing. A look at the current Page 3 websites and media will show you how Bollywood saree and Bollywood Bridal Wear have adopted this elegant trend.

Boat Necks + Off Shoulders

Walking off from last year’s ban collars, Chinese and round collars; Indian Ethnic Wear and well as Western wear trends have their strict concentration around boat necks and off-shoulders this season.  Not essentially low cut, off shoulders can be done both in with-sleeves and without sleeves versions.

 Now well-versed at the style lessons for the season, we hope you are ready to ace that race in most stunning ways! To find more upgrade on latest trends; visit www.theethnicroute.com .

Sparkle ! Shine ! Glitter ! Shimmer ! Smile ! Shop India Ethnic Wear - Theethnicroute.com !!

Namaste Europe !! Indian Ethnic Wear Online Shopping Coming to your city - Catch us live !!

Ethnic Route Tour to Europe !!

Catch Us Live at different cities and shop for your favourite stuff .

For details Contact : support@theethnicroute.com

PH : +91 9999443603, +91 7533009996

Why is the Theethnicroute.com the perfect online shopping destination for you?

Why is the www.theethnicroute.com the perfect online shopping destination for you?

Marching through the malls/bazaars in search of that perfect Indian wear option can be nightmarish even while it is a thought. Our busy lifestyles offer us many constraints to prevent us from going and hunting for our ideal fashion choices, especially Indian wear. However, they say necessity is the mother of invention, and so be it. The Ethnic Route was born to bring the vibrant bazaar of Indian Ethnic wear to you, making life so much easier (read convenient). At the fear of almost bragging, we bring to you the reasons why you must shop at The Ethnic Route:

• Custom Tailoring:

If you are an Indian-wear fanatic, you know what a hassle it is to run after tailors to get that perfect blouse stitched and you can totally relate to the feeling of how the hole burnt in your pocket hurts, when the boutique lady charges obnoxious prices for stitching the already expensive suit you bought form the market. We at The Ethnic Route understand your pathos when it comes to Indian Clothing. But we pledge to not let this extra responsibility of getting things stitched let you deter from exploring the graceful options that present themselves as Indian Wear. We offer customized tailoring at economic prices to save you from the plunders of the seamstress.

•  What you see is what you get

Disappointed by prior experiences of online shopping, where the things you order turn out to be different, when they make their way from your computer screens to your front doors? Get ready to wear your happy hat, because at The Ethnic Route you only get what you see. All the pictures of the products have been clicked at our in-house studio and thus are an exact representation of what you get in your hands, when you click the ‘buy’ button.

•   Worldwide Delivery

We at The Ethnic Route like to look beyond limits. Our platform itself is an attempt to break the conventional shopping habits where women go sprawling the bazaars in search of Indian wearable elegance. We offer the luxury of choosing from a range of well-curated products which are at display and are just a few clicks away. We provide our customers with limitless (AKA Worldwide) delivery. Whatever corner of the world you put up in, we are more than happy to bring some Indian-ess to your door step.

• Carefully Curated Versatile Collections

Do fashion pangs give you sleepless night as soon as the new month sets in? We have got the perfect medicine. We understand that new styles, silhouettes, trending colours are an important component of the fashion choices that you make. Consequently, we keep our online portal fully equipped with the fashion essentials of the times. With our carefully selected options of Indian wear enlisted on our website, you are sure to quench that fashion-ista inside of you. Treat yourself now!

• Free Shipping all across India

To treat our own Indian audiences, The Ethnic Route offers free shipping all across the country. You never have to fret about any extra charges that most other online shopping portals charge to deliver the products to you, the esteemed customer. We have a track record of delivering our products in stipulated time with the help of our efficient shipping partners.

•   Excellent Customer Support

All this awesomeness to enhance your shopping experience may appear beguiling. We understand your concern. We are just a call/mail away when you have any inhibitions or queries that might be popping up in your mind. We can’t see any reasons keeping you from hopping onto The Ethnic Route wagon to stock your closets and we believe neither can’t you.

Women Who Redefined Indian History Against All Odds

Manishi Bajaj

Despite the much talked about yet never remedied maltreatment they received at the hands of the society; women have time and again risen up and shown us what they are capable of! With opportunities and equal rights being an everyday struggle issue for them, it never was easy to prove their mettle. Still, with their unmatched vigor and strength of will these Indian women achieved remarkable heights in their respective fields and have been an inspiration for the women across the country. This one is, to the ladies!

Indira Gandhi

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“My father was a statesman, I am a political woman. My father was a saint. I am not.” - Indira Gandhi

Famously known as ‘The Iron Lady of India’, Indira Gandhi was the first female Prime Minister of India. Known for her political ruthlessness, she intended to eradicate poverty, confronted terrorism in Punjab, won a war against Pakistan and led a movement called Green Revolution to address the incessant food shortage. She thrived on absolute power in a country where women have traditionally been subservient to men.

Sushmita Sen

An accomplished beauty who created history by becoming first Indian woman to bag the Miss Universe title in 1994, is Sushmita Sen. No woman represents ‘the essence of a woman’ better than her. Her non-conformist move of adopting her daughters with the intention of raising them on her own raised eyebrows in the usually conservative Indian society but she has pulled it off splendidly and is an ideal for parents across the country.

Sarojini Naidu

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“I am not ready to die because it requires infinitely higher courage to live.”- Sarojini Naidu

Sarojini Naidu was a poet, a prominent politician and a social activist. Also known as ‘The Nightingale of India’, she was the first Indian woman to be appointed as the President of Indian National Congress. She roused passion in people by spreading message of independence through her poetry.

Kalpana Chawla

There is no better way to die than to die doing what you love the most. Kalpana Chawla was the first Indian woman to enter the space who tragically died during a space shuttle mission. She taught us to dream big and to stick to it!

Sania Mirza

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Role model for many aspiring tennis players, Padma Shri award winner, Sania Mirza was ranked India’s no. 1 tennis player by World Tennis Association. First Indian woman to win a Grand Slam title, she made it to top 30 WTA rankings like a pro.

Vijaya Lakshmi Pandit

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Sister of Jawaharlal Nehru, Vijaya Laxmi was a politician and an influential leader of her time. She became the first woman president of United Nations General Assembly in 1953 and also served as governor of Maharashtra in 1962.

Chanda Kochhar

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The Managing Director and CEO of ICICI Bank, Chanda Kochhar is considered among the best retail bankers of the world. A career woman, she joined the ICICI Bank in 1984 and climbed up the ladder rung by rung until 2006, when she gatecrashed into the top echelons of the Banking industry, often considered a boy’s party across the world. She also features consistently in the lists of the most powerful women in the world published by the Forbes magazine.

Kiran Mazumdar-Shaw

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Better known as the founder of Biocon, a biotechnology company based in Bengaluru her story is often cited as an inspiration to aspiring entrepreneurs across the world. She started Biocon with a seed capital of Rs 10,000 and a retired garage mechanic as her first employee, and has been unstoppable since then.

Indra Nooyi

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CEO of PepsiCo, Indra Nooyi is one of the most successful businesswomen of the world. She was ranked fourth most powerful woman in the world by Forbes in 2006. Success wasn’t served on a platter to Nooyi, she had to face great many obstacles on her way but managed to overcome them to lead one of the largest companies in the world.

Mary Kom

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Olympic medal winner and a five-time world amateur Boxing Champion, Mary Kom has bagged many more titles and has been inspiring people with her unshakable spirit. In-spite of coming from a humble background, she did not let her marriage and children distract her from her objective and has done India proud with her dedication to the game that she loves.

If you look at it, there is no limit to what you can do when you decide on it! These woman show us how.

What Body Type Are You?

Manishi Bajaj

Humans come in all shapes and sizes. 'Why fret about it?' one might wonder. Well, because knowing your body shape can ease out the process of picking out the 'right' clothes that complement your body in every possible way. Moreover, it is not just about the clothes, health implications hold themselves too when one talks about the body shape. While working out is important for all, the awareness about your body type can help you achieve your desired goals by focusing on the problem areas. Here we will be exploring different body types and clothes that flatter particular shapes. Read ahead to find what your body type is: 

Pear Shaped

Pear or triangular shaped body has hips bigger than the bust with a defined slim waist. Basically, the fat tends to store in your lower body making it bigger than your upper body. It is also labelled as having a swimmer’s body. J Lo, Beyoncé and Kareena Kapoor have this kind of body.

Best Assets: Waist and arms. Don’t hesitate in showing them off.

Fashion Tips

1. Minimize attention on your lower body by enhancing volume of your upper body. 

2. Strapless dresses will show off your shoulders and wrap dress will accentuate your waist. 

3. Boat neck tops and shouldered jackets are a big YES. 

4. Accessorize to draw attention to your upper body.

5. Wear a-line skirts to camouflage the wide hips and dark colored boot cut jeans to balance against your hips.

6.  Pointy shoes can create an illusion of elongated legs

Apple Shaped

Average bust, broad shoulders, big midsection and narrow hips define apple or round shape. Fat mostly stores in the belly area becoming the determining factor of what to wear. Drew Barrymore, and Farah Khan have apple shape bodies.

Best Asset: Legs.

Fashion Tips

1. Wear trousers with wide bottom instead of jeans.

2. Short skirts and dresses will draw attention to legs.

3. V-neck is a good call to highlight to your bust over broad shoulders.

Ruler Body

 It means to have a slim body with same width of hips and bust, slight waist and long legs. It is classic example of tall and thin supermodel look. Gwyneth Paltrow, Keira Knightley and Anushka Sharma belong to ruler type.

Best Assets: Arms and lower legs

Fashion Tips

1. Create curvy silhouettes by wearing flowing dresses, pleated skirts. 

2.Wear halter necks and strapless tops to show off your shoulders and arms.

Hourglass Shaped

A figure desired by most women in which upper body is proportionate with the lower body. Big bust, small waist  and big hips. Some of these famous curvy women are Katrina Kaif, Shilpa Shetty, and Scarlett Johanson.

Best Assets: Curves!

Fashion Tips

1.Wear belted tops, elbow length sleeves to accentuate your waist.

2.  Knee length pencil skirts are ideal. 

3. Prefer tailored clothes that are not too tight or too baggy to enhance your body.

Funnel Shaped

Defined by proportionally larger upper body, popularly known as inverted triangle shape.

Wide athletic shoulders, broad chest, narrow waist and hips make this body type. Celebrity examples would be Reneé Zellweger, Naomi Campbell, and Demi Moore.

Best Assets: shapely legs.

Fashion Tips

1. Create curves around your bottom wearing fuller skirts, boot-cut jeans.

2. V-necks and nipped jackets will make your body look more proportionate.  

Goblet Shaped

Broad shoulders, large back, big bust, a defined waist and long slim legs define this body type.

Precisely you have bigger upper body like Bipasha Basu and Catherine Zeta-Jones.

Best Asset: legs.

Fashion Tips

1. The key is to dress yourself as such that you balance your lower body with your ample bust. 

2. Narrow v-necks, dark colored tops and low rise jeans are suitable for you but chunky heels are not. 

3.Your legs are slender enough to pull of a stiletto.