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Why is the Theethnicroute.com the perfect online shopping destination for you?

Why is the www.theethnicroute.com the perfect online shopping destination for you?

Marching through the malls/bazaars in search of that perfect Indian wear option can be nightmarish even while it is a thought. Our busy lifestyles offer us many constraints to prevent us from going and hunting for our ideal fashion choices, especially Indian wear. However, they say necessity is the mother of invention, and so be it. The Ethnic Route was born to bring the vibrant bazaar of Indian Ethnic wear to you, making life so much easier (read convenient). At the fear of almost bragging, we bring to you the reasons why you must shop at The Ethnic Route:

• Custom Tailoring:

If you are an Indian-wear fanatic, you know what a hassle it is to run after tailors to get that perfect blouse stitched and you can totally relate to the feeling of how the hole burnt in your pocket hurts, when the boutique lady charges obnoxious prices for stitching the already expensive suit you bought form the market. We at The Ethnic Route understand your pathos when it comes to Indian Clothing. But we pledge to not let this extra responsibility of getting things stitched let you deter from exploring the graceful options that present themselves as Indian Wear. We offer customized tailoring at economic prices to save you from the plunders of the seamstress.

•  What you see is what you get

Disappointed by prior experiences of online shopping, where the things you order turn out to be different, when they make their way from your computer screens to your front doors? Get ready to wear your happy hat, because at The Ethnic Route you only get what you see. All the pictures of the products have been clicked at our in-house studio and thus are an exact representation of what you get in your hands, when you click the ‘buy’ button.

•   Worldwide Delivery

We at The Ethnic Route like to look beyond limits. Our platform itself is an attempt to break the conventional shopping habits where women go sprawling the bazaars in search of Indian wearable elegance. We offer the luxury of choosing from a range of well-curated products which are at display and are just a few clicks away. We provide our customers with limitless (AKA Worldwide) delivery. Whatever corner of the world you put up in, we are more than happy to bring some Indian-ess to your door step.

• Carefully Curated Versatile Collections

Do fashion pangs give you sleepless night as soon as the new month sets in? We have got the perfect medicine. We understand that new styles, silhouettes, trending colours are an important component of the fashion choices that you make. Consequently, we keep our online portal fully equipped with the fashion essentials of the times. With our carefully selected options of Indian wear enlisted on our website, you are sure to quench that fashion-ista inside of you. Treat yourself now!

• Free Shipping all across India

To treat our own Indian audiences, The Ethnic Route offers free shipping all across the country. You never have to fret about any extra charges that most other online shopping portals charge to deliver the products to you, the esteemed customer. We have a track record of delivering our products in stipulated time with the help of our efficient shipping partners.

•   Excellent Customer Support

All this awesomeness to enhance your shopping experience may appear beguiling. We understand your concern. We are just a call/mail away when you have any inhibitions or queries that might be popping up in your mind. We can’t see any reasons keeping you from hopping onto The Ethnic Route wagon to stock your closets and we believe neither can’t you.

Women Who Redefined Indian History Against All Odds

Manishi Bajaj

Despite the much talked about yet never remedied maltreatment they received at the hands of the society; women have time and again risen up and shown us what they are capable of! With opportunities and equal rights being an everyday struggle issue for them, it never was easy to prove their mettle. Still, with their unmatched vigor and strength of will these Indian women achieved remarkable heights in their respective fields and have been an inspiration for the women across the country. This one is, to the ladies!

Indira Gandhi

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“My father was a statesman, I am a political woman. My father was a saint. I am not.” - Indira Gandhi

Famously known as ‘The Iron Lady of India’, Indira Gandhi was the first female Prime Minister of India. Known for her political ruthlessness, she intended to eradicate poverty, confronted terrorism in Punjab, won a war against Pakistan and led a movement called Green Revolution to address the incessant food shortage. She thrived on absolute power in a country where women have traditionally been subservient to men.

Sushmita Sen

An accomplished beauty who created history by becoming first Indian woman to bag the Miss Universe title in 1994, is Sushmita Sen. No woman represents ‘the essence of a woman’ better than her. Her non-conformist move of adopting her daughters with the intention of raising them on her own raised eyebrows in the usually conservative Indian society but she has pulled it off splendidly and is an ideal for parents across the country.

Sarojini Naidu

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“I am not ready to die because it requires infinitely higher courage to live.”- Sarojini Naidu

Sarojini Naidu was a poet, a prominent politician and a social activist. Also known as ‘The Nightingale of India’, she was the first Indian woman to be appointed as the President of Indian National Congress. She roused passion in people by spreading message of independence through her poetry.

Kalpana Chawla

There is no better way to die than to die doing what you love the most. Kalpana Chawla was the first Indian woman to enter the space who tragically died during a space shuttle mission. She taught us to dream big and to stick to it!

Sania Mirza

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Role model for many aspiring tennis players, Padma Shri award winner, Sania Mirza was ranked India’s no. 1 tennis player by World Tennis Association. First Indian woman to win a Grand Slam title, she made it to top 30 WTA rankings like a pro.

Vijaya Lakshmi Pandit

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Sister of Jawaharlal Nehru, Vijaya Laxmi was a politician and an influential leader of her time. She became the first woman president of United Nations General Assembly in 1953 and also served as governor of Maharashtra in 1962.

Chanda Kochhar

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The Managing Director and CEO of ICICI Bank, Chanda Kochhar is considered among the best retail bankers of the world. A career woman, she joined the ICICI Bank in 1984 and climbed up the ladder rung by rung until 2006, when she gatecrashed into the top echelons of the Banking industry, often considered a boy’s party across the world. She also features consistently in the lists of the most powerful women in the world published by the Forbes magazine.

Kiran Mazumdar-Shaw

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Better known as the founder of Biocon, a biotechnology company based in Bengaluru her story is often cited as an inspiration to aspiring entrepreneurs across the world. She started Biocon with a seed capital of Rs 10,000 and a retired garage mechanic as her first employee, and has been unstoppable since then.

Indra Nooyi

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CEO of PepsiCo, Indra Nooyi is one of the most successful businesswomen of the world. She was ranked fourth most powerful woman in the world by Forbes in 2006. Success wasn’t served on a platter to Nooyi, she had to face great many obstacles on her way but managed to overcome them to lead one of the largest companies in the world.

Mary Kom

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Olympic medal winner and a five-time world amateur Boxing Champion, Mary Kom has bagged many more titles and has been inspiring people with her unshakable spirit. In-spite of coming from a humble background, she did not let her marriage and children distract her from her objective and has done India proud with her dedication to the game that she loves.

If you look at it, there is no limit to what you can do when you decide on it! These woman show us how.

What Body Type Are You?

Manishi Bajaj

Humans come in all shapes and sizes. 'Why fret about it?' one might wonder. Well, because knowing your body shape can ease out the process of picking out the 'right' clothes that complement your body in every possible way. Moreover, it is not just about the clothes, health implications hold themselves too when one talks about the body shape. While working out is important for all, the awareness about your body type can help you achieve your desired goals by focusing on the problem areas. Here we will be exploring different body types and clothes that flatter particular shapes. Read ahead to find what your body type is: 

Pear Shaped

Pear or triangular shaped body has hips bigger than the bust with a defined slim waist. Basically, the fat tends to store in your lower body making it bigger than your upper body. It is also labelled as having a swimmer’s body. J Lo, Beyoncé and Kareena Kapoor have this kind of body.

Best Assets: Waist and arms. Don’t hesitate in showing them off.

Fashion Tips

1. Minimize attention on your lower body by enhancing volume of your upper body. 

2. Strapless dresses will show off your shoulders and wrap dress will accentuate your waist. 

3. Boat neck tops and shouldered jackets are a big YES. 

4. Accessorize to draw attention to your upper body.

5. Wear a-line skirts to camouflage the wide hips and dark colored boot cut jeans to balance against your hips.

6.  Pointy shoes can create an illusion of elongated legs

Apple Shaped

Average bust, broad shoulders, big midsection and narrow hips define apple or round shape. Fat mostly stores in the belly area becoming the determining factor of what to wear. Drew Barrymore, and Farah Khan have apple shape bodies.

Best Asset: Legs.

Fashion Tips

1. Wear trousers with wide bottom instead of jeans.

2. Short skirts and dresses will draw attention to legs.

3. V-neck is a good call to highlight to your bust over broad shoulders.

Ruler Body

 It means to have a slim body with same width of hips and bust, slight waist and long legs. It is classic example of tall and thin supermodel look. Gwyneth Paltrow, Keira Knightley and Anushka Sharma belong to ruler type.

Best Assets: Arms and lower legs

Fashion Tips

1. Create curvy silhouettes by wearing flowing dresses, pleated skirts. 

2.Wear halter necks and strapless tops to show off your shoulders and arms.

Hourglass Shaped

A figure desired by most women in which upper body is proportionate with the lower body. Big bust, small waist  and big hips. Some of these famous curvy women are Katrina Kaif, Shilpa Shetty, and Scarlett Johanson.

Best Assets: Curves!

Fashion Tips

1.Wear belted tops, elbow length sleeves to accentuate your waist.

2.  Knee length pencil skirts are ideal. 

3. Prefer tailored clothes that are not too tight or too baggy to enhance your body.

Funnel Shaped

Defined by proportionally larger upper body, popularly known as inverted triangle shape.

Wide athletic shoulders, broad chest, narrow waist and hips make this body type. Celebrity examples would be Reneé Zellweger, Naomi Campbell, and Demi Moore.

Best Assets: shapely legs.

Fashion Tips

1. Create curves around your bottom wearing fuller skirts, boot-cut jeans.

2. V-necks and nipped jackets will make your body look more proportionate.  

Goblet Shaped

Broad shoulders, large back, big bust, a defined waist and long slim legs define this body type.

Precisely you have bigger upper body like Bipasha Basu and Catherine Zeta-Jones.

Best Asset: legs.

Fashion Tips

1. The key is to dress yourself as such that you balance your lower body with your ample bust. 

2. Narrow v-necks, dark colored tops and low rise jeans are suitable for you but chunky heels are not. 

3.Your legs are slender enough to pull of a stiletto.

Clever Holi Hacks Every Indian Must Know

Manishi Bajaj

Holi is perhaps the most awaited festival of the year and why should not it be? With all the fun, food and masti that it promises; this one surely makes for the most awaited Indian celebratory event of the year.  Lot of dancing paired with colors and merriment to go along with a carefree attitude that is a trademark of this beautiful festival that symbolizes the change of seasons.

But like every other good thing in the world, it comes at a price. A price, which in this case, is paid all through the next week. Irritable skin, those stains of colored water in places hard to reach and that color under the nails which just refuses to budge are some of the common difficulties faced by everyone after a well played holi.

Not anymore!! With these simple hacks, you will find that it is much much easier to make the transition from Holi to your normal lives the next day.

HACK I: Be a Washing-Genius

Photo credit: <a href="https://www.flickr.com/photos/restlessglobetrotter/2305219783/">xJason.Rogersx</a> / <a href="http://foter.com">Foter</a> / <a href="http://creativecommons.org/licenses/by/2.0/">CC BY</a>

If you are caught off guard and become a victim of colored water balloon then we have a few handy hacks for you. For you white clothes, use good old reliable bleach and soak it in hot water, then wash as usual. Use vinegar or lemon juice over stains, then wash as usual. Preferably wash your whites separately from your colored clothes.

HACK II: Remove stains while they are fresh.

How many times does it happen that street kids in their pre Holi celebrations ruin your precious everyday clothing? We know the plight. Hence, we recommend you remove stains while they are fresh. It goes for both your clothes and your skin. The older the stain is, the harder it will be to remove it.

HACK III: Make Your Own Herbal Colour.

Holi can still be as fun if the colors involved in it are completely harmless for your skin. Make homemade Yellow gulal by mixing two parts turmeric and four parts gram flour. You can use Henna for Green color, use it separately or mix it with flour to get a different shade of green.

HACK IV: Oiling in advance will take you long way.

Photo credit: <a href="https://www.flickr.com/photos/jedavillabali/5001118874/">Jeda Villa Bali</a> / <a href="http://foter.com/">Foter</a> / <a href="http://creativecommons.org/licenses/by/2.0/">CC BY</a>

This is probably the best and most important advice you can get about Holi. Do not step outside without oiling your hair and body, oil will work as a protective coat between your skin and color. With that, it can be easily removed afterwards. Coconut oil is the popular choice. 

HACK V: Don’t let your hair down.

Avoid tangles by tying your hair in a braid or a bun. Wear a scarf or bandana around your head for maximum damage control.

HACK VI: Allow Nail Paints to rescue your cuticles.

Photo credit: <a href="https://www.flickr.com/photos/nyoin/9485406698/">nyoin</a> / <a href="http://foter.com">Foter</a> / <a href="http://creativecommons.org/licenses/by-nd/2.0/">CC BY-ND</a>

Take extra-care of  your cuticles. Apply nail paint on all the nails of your fingers and toes. It will protect your nails from harsh chemicals in colors

Bhang won’t have as strong an effect on you if you are properly hydrated. In fact, drinking lots of water will help you flush out toxins from your body.

HACK VII: Indulge in Cold Water Bath after Holi.

Photo credit: <a href="https://www.flickr.com/photos/jbird/19482219/">thejbird</a> / <a href="http://foter.com/">Foter</a> / <a href="http://creativecommons.org/licenses/by/2.0/">CC BY</a>

Hot water makes skin dry and can be especially harsh after chemicals coming in contact with your skin. We suggest you to avoid hot water and soothe your skin with cold or lukewarm water.

HACK VII: Keep Stomach full for Holi.

Photo credit: <a href="https://www.flickr.com/photos/ponnambalam/4489191033/">Santhosh Janardhanan</a> / <a href="http://foter.com">Foter</a> / <a href="http://creativecommons.org/licenses/by-sa/2.0/">CC BY-SA</a>

Holi is incomplete without bhang, which will create the same effect on you as any other alcoholic drink would. So, do not chug down bhang with empty stomach.

HACK VIII: Stay dehydrated.

Photo credit: <a href="https://www.flickr.com/photos/22280677@N07/2196926330/">Svadilfari</a> / <a href="http://foter.com">Foter</a> / <a href="http://creativecommons.org/licenses/by-nd/2.0/">CC BY-ND</a>

Bhang won’t have as strong an effect on you if you are properly hydrated. In fact, drinking lots of water will help you flush out toxins from your body.

HACK IX: Do away with the Hangover using Lemon Water.

Photo credit: <a href="https://www.flickr.com/photos/grrphoto/218856582/">R'eyes</a> / <a href="http://foter.com/">Foter</a> / <a href="http://creativecommons.org/licenses/by/2.0/">CC BY</a>

Still Hungover? No Problemo! Lemon water will come to your rescue. Vitamin C and antioxidants present in lemon can help  in bringing you back to your senses. 

10 Everyday Makeup Hacks Every Woman Needs to Know

Manishi Bajaj

Make up is an art form every woman needs to learn while growing up. From the bright pink lip gloss of early teenage years to the exquisitely drawn winged eyeliners that might take an inordinate amount of time to get right; a woman goes through the stages of being her own makeup artist. She finally emerges at the pinnacle, having mastered the ‘look’ but only after various hits and trials.  Every woman who has gone through all this would appreciate the effort and time that goes into getting it just right. To make your life easier; we have compiled a list of makeup hacks that will have you looking better than ever, with only a fraction of the effort.

HACK I: Apply baby powder in between coating of mascara for fuller looking lashes.

Use a Q-tip to disperse baby powder on your lashes, between applying each coat of mascara. The mascara will stick to the powder to give you plump lashes with the final coat. Voilà! You don’t need fake lashes anymore!

HACK II: Hold a card behind your lashes before applying mascara to avoid a smear.

                      

Use an old business card or paper you have cut out, put it behind your lashes and then apply mascara. Especially on the bottom lashes, it will save your makeup from mascara smudges.

HACK III: Dusting translucent powder over your lipstick with the help of a tissue will make it last longer.

Use your favorite lip color then put a tissue over your mouth and apply translucent powder over it. It will give you a long-lasting color.

HACK IV: Stick your finger in your mouth to avoid getting lipstick on your teeth.

                           

There is nothing more unattractive than getting lipstick on your teeth. You can also use a Q-tip to swap around the excess lipstick from the inside of your lips. That way your lipstick will stay only where it’s supposed to be.

HACK V: Make a triangle to conceal your dark circles instead of highly used dotting.

                           

Instead of making dots in a semicircle, apply concealed in a triangular way coming from corner of your eyes. This is the best way to hide your dark circles, redness under the eye or any other spots. It creates a flat canvas on the skin to bring out cheekbones while contouring.

HACK VI: Make that eye shadow pop by masking your eyelid with white eyeliner.

                           

For your eye shadow to look brighter and vibrant, use white eyeliner or cream eye shadow as base. Apply it all over your lid up to the brow and blend it properly with a darker shade to bring out the best color.

HACK VII: Get glossy lips with a pinch of shimmer eye shadow without actually using a lip gloss.

                          

If you are not a fan of your hair sticking to your lip gloss, then use shimmery eye shadow in the middle of your lips to give it a fuller look. Color your lips with your favorite lipstick and with the help of your finger or a Q-tip, take a little bit of shimmer eye shadow and apply it right in the middle of your bottom lip and on the top. This one comes as a tested trick by Bruce Grayson, the official makeup artist of the Oscars.

HACK VIII: Blow dry your hair upside down to avoid frizz and more volume.

                   

Give your hair that extra lift by drying your hair downwards. Working on the roots with the blow dryer will give your hair that extra volume they need.

HACK IX: Save on Blush.

                         

What if we tell you that make up and money saving can be teamed up? Save the money on blush by substituting it with a lipstick. Blend it on your cheeks with some moisturizer for better coverage.

HACK X: Right Spots Make That Scent Last

                          

Apply your favorite perfume on the base of your throat, behind your ears, inside your wrists and elbows, and behind your knees. Spray some on your hairbrush and comb your hair with it to leave a sweet scent everywhere you move through the day.